Branch-Level Campaign Performance
Per-branch Meta Ads metrics — Grand Rapids, York, Columbus, Lexington, Pittsburgh
| Branch | Spend | Impressions | Reach | Link Clicks | LP Views | CTR | CPC | CPM |
|---|---|---|---|---|---|---|---|---|
| Grand Rapids | $1,307.98 | 128,181 | 48,747 | 3,173 | 2,436 | 3.22% | $0.32 | $10.20 |
| York | $1,241.36 | 143,613 | 55,197 | 3,579 | 2,800 | 3.21% | $0.27 | $8.64 |
| Columbus | $1,297.37 | 148,458 | 55,696 | 3,221 | 2,579 | 2.94% | $0.30 | $8.74 |
| Lexington | $1,258.26 | 151,757 | 54,508 | 3,558 | 2,779 | 3.07% | $0.27 | $8.29 |
| Pittsburgh | $1,327.87 | 153,685 | 55,627 | 3,105 | 2,410 | 2.69% | $0.32 | $8.64 |
| All 5 Branches | $6,432.84 | 725,694 | 269,775 | 17,036 | 13,004 | 3.03% | $0.29 | $8.86 |
Ad Spend Distribution by Branch
Even budget distribution across all 5 recruiting markets
Landing Page Views by Branch
Number of people who viewed the application form page
Strong Click-Through Rates
All 5 branch campaigns achieved CTRs above 2.69%, with Grand Rapids and York leading at 3.22% and 3.21% respectively. Industry average for recruiting ads is typically 1.5-2.0%.
Low Cost Per Click
Average CPC of $0.29 across all branches. York and Lexington delivered the lowest CPCs at $0.27, making them the most cost-efficient markets for traffic acquisition.
York: Top Performing Market
York delivered the most landing page views (2,800), most link clicks (3,579), lowest CPC ($0.27), and highest CTR (3.21%) — all at the lowest spend of any branch ($1,241).
AI Calling Funnel Efficiency
372 total appointment bookings from $6,433 in ad spend = $17.29 cost per booked appointment. The AI voice agent converted 19.7% of outbound calls into bookings, with inbound calls driving the majority (316 of 372).
May 2026 Summary
- $6,432.84 total ad spend across 5 branch recruiting campaigns (Grand Rapids, York, Columbus, Lexington, Pittsburgh)
- 725,694 impressions reaching 269,775 unique people in target recruiting markets
- 13,004 landing page views at $0.49 per view — high-intent traffic to application forms
- 284 application submissions through the AI Form, triggering automated outbound calls
- 56 outbound call bookings from AI voice agent following up on applications (19.7% booking rate)
- 316 inbound call bookings from candidates calling in directly — the largest booking channel
- 372 total appointment bookings at a cost of $17.29 per booked appointment
